About the client

František Jungvirt is a leading Czech glassmaker and designer. His delicate yet bold creations win awards and attract customers worldwide. He blends craftsmanship with emotion, modern expression with Czech tradition. Our goal was to create email marketing that represents this brand—while also functioning as an effective sales and communication channel.

From zero to a stylish system

When we started, there was no email marketing at all. No template, no database, no plan—only a strong brand and high expectations for precision in visuals, tone, and technical execution.

Together we built:

  • A complete email strategy from scratch
  • An aesthetic template reflecting the brand
  • A content plan that combines sales, storytelling, and inspiration
  • Simple yet functional automation
  • Integration with the e‑shop, CRM, and contact collection

The content that makes up the relationship

František Jungvirt’s emails are more than just an information channel. They tell stories about the creative process, share moments from the studio, and deliver curated news with care.

The content of the newsletters includes:

  • Introduction of new collections
  • Behind-the-scenes process and craftsmanship details
  • Announcements of exhibitions, collaborations, and events
  • Personal messages from František
  • Tips for product care and style inspiration

All presented in a clean visual style, with attention to detail and a tone that matches the brand.

Technology that serves without distracting

E-mail marketing runs on Ecomail, integrated with the website and e‑shop.

We've set up:

  • Contact collection (pop-ups, embedded forms)
  • Branded transactional emails
  • Automated welcome emails
  • Seasonal scheduling of campaigns
  • Simple segmentation and reporting

Results

  • We've established the brand’s first email channel
  • We regularly send newsletters with 45-60 % open rates
  • We help the brand sell limited collections within the first few days
  • We've built an organically growing database of real customers and fans
  • We've developed a communication style that matches the visual language of the brand