Emailing with a pumped-up bicep: How we promote Euforia Fitness

Client

Euphoria Fitness

Start of cooperation

2021

Activities

e-mailing, automation, content, segmentation

Platforms used

Ecomail, Google Sheets, Forms, CRM

About the client

Euforie Fitness is a network of modern fitness centers that emphasizes not only great equipment, but also community, motivation and the experience of movement. It combines a personal approach, innovative training programs and a brand that speaks the language of its clients - energetically, clearly and without unnecessary formality.

The challenge

At the start, the question was: How can email marketing deliver more than just booking confirmations? Together, we found the answer in a strategy that combines regular newsletters, simple automations, and content people actually care about.

Our solution in practice

1. Strategic kick-off

We began by analyzing:

How trainers, reception staff, and the brand communicate overall
What interests each segment (new member × loyal client × prospect)
What data is available and how we can leverage it

Based on this, we designed core communication scenarios, segmentation, and a campaign roadmap.

2. Regular newsletters that don’t annoy

Email isn’t just about protein discounts. At Euphoria Fitness, we focus on:

Inspirational training and recovery tips
Invitations to events, group classes, and challenges
News from locations and interviews with trainers
Membership or loyalty program reminders

The tone is friendly, energetic, and lightly humorous—just like the brand itself.

3. Automations that do the work for you

We implemented simple but effective automations:

Welcome series for new membership prospects
Follow-ups after the first visit (motivational message + offer)
Reactivation of inactive clients (e.g., “We haven’t seen you in a week…”)
Cross-sell offers (nutrition, training plans, merch)

4. Visual identity and template

We created a modern template that matches the brand: fresh colors, large typography, plenty of space for photos from the gyms, and motivating quotes. Everything is mobile-optimized, since 80% of clients read emails on their phones—often on the way to the gym.