About the client
Artisan.cz is a specialist in outdoor wood, construction materials, and garden and terrace equipment. They operate an e‑shop with dozens of product categories, export internationally, and build a strong brand based on quality, reliability, and expertise. Email marketing has become a key pillar of their growth—and we’ve been part of it from the very beginning.
How the cooperation started
We started working together in 2020. At the time, Artisan was looking for a way to communicate more effectively with customers, educate the market, and maximize the potential of their growing e‑shop. Together, we built their email marketing from scratch—from strategy and technical setup to the first campaigns.
What we've built
1. E-mailing as a stable sales channel
Today, email marketing is a crucial part of the e‑shop’s revenue, not only through campaigns but especially thanks to automations and smart use of customer data. We run regular newsletters, seasonal campaigns, and educational content.
2. Long-term content planning
We create an annual campaign plan that responds to seasonality (spring = terraces, autumn = wood protection, winter = sales) and delivers added value:
- Educational newsletters (e.g. How to care for ThermoWood®)
- Product selections (e.g. Top 5 wood types for outdoor kitchens)
- Tips for DIY enthusiasts and professionals alike
3. Automations that sell
We have designed and deployed automations that work in the background:
- Welcome series for new contacts
- Reactivation of inactive customers
- Automated follow-ups after purchase
- Product recommendations based on purchasing behavior
- Seasonal wood care reminders
4. Segmentation and personalization
In Ecomail, we use advanced segments to tailor communication precisely:
- Customers by interest (patio wood, tools, mowers)
- Purchase stage (new vs. loyal customers)
- Loyalty and frequency of purchases
- B2B customers vs. households
This allows us to speak to each group exactly as they need.
Results of cooperation
- Multiple-fold growth in email-driven revenue over 4 years
- 35-50 % open rates for key campaigns
- 20+ automations set up
- Crucial impact of emailing on seasonal campaigns and sales
- Market education = higher customer loyalty
