What does properly baked emailing look like?

Tips, examples and practical insights to help you improve your emailing - whether you're a marketer, freelancer, or brand manager.

A diagram showing the connection between data and digital advertising via mobile communications and websites through a database illustrates digital marketing strategies.

December 22, 2025

David Artur Fiedler

Why Email Still Anchors Omnichannel Marketing

A woman points to a growth chart and other data visualizations on a purple background, symbolizing data analysis and business success with an emphasis on strategic planning.

December 15, 2025

David Artur Fiedler

Measuring What Matters: The 5 Metrics That Predict Email Success

Data

Infographic presenting the concept of project management with icons illustrating the processes of planning, time management, team collaboration, and implementation of strategies for effective results.

December 8, 2025

David Artur Fiedler

The Death of the One-Off Campaign: Why Lifecycle Emails Win in 2025

A person pointing at a screen with a graphic representation of a rising graph and symbols of well-known email services Google, Yahoo, and Microsoft on a purple background.

December 1, 2025

David Artur Fiedler

Email Still Delivers: Why ROI Stays High While the Inbox Gets Tougher

News

Users integrating artificial intelligence into digital communication tools such as email and data analysis to increase work efficiency and productivity

November 20, 2025

David Artur Fiedler

AI and hyper-personalization: the new standard in email marketing

Digital marketing illustration with an online voting theme On a purple background is a laptop with email symbols of picture stars and a hand clicking on a voting button

November 10, 2025

David Artur Fiedler

Interactive emails: the future of inbox experience

An illustration with declining trends on graphs in a letter with an eye icon expressing the concept of declining viewership or interest in content in a marketing strategy.

October 27, 2025

David Artur Fiedler

The New Email Era: Why Open Rates Are Broken - And What to Track Instead

The image shows an envelope with a sheet of paper and a light bulb icon on top on a purple background to symbolize a creative idea and communication through email

October 22, 2025

David Artur Fiedler

Mastering Email Subject Lines and Preview Text: A Guide to Boosting Engagement

An open envelope with a document illustration symbolizing an error or warning in an electronic communication. Includes gear and cross warning icons.

October 13, 2025

David Artur Fiedler

Common Email Marketing Mistakes (and How to Avoid Them)

September 26, 2025

David Artur Fiedler

Gmail now allows bulk unsubscribing. Does this mean the end of newsletters?

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