September 18, 2025Changing your email tool is like moving. It looks simple, but in practice it can cause confusion, data loss and communication breakdowns....
October 13, 2025Even experienced marketers sometimes make mistakes in email marketing. Between automation, deliverability and content strategy, there are a lot of moving parts and...
October 27, 2025If you're still ranking your email campaigns by open rates, it's time for a change. In recent years, email behavior has fundamentally changed...
December 8, 2025For many years, email marketing was based on one-off campaigns. You would write a newsletter, click send, and wait for the results. In 2025...
December 15, 2025With unreliable open rates, marketers need a better way to evaluate email performance. The good news: there are much more accurate indicators of true engagement...
December 22, 2025Even though there are many channels available today—paid advertising, social media, SMS, push notifications—email will remain in 2025...