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News
New rules for bulk email: what are Google, Yahoo and Microsoft bringing?
September 12, 2025
From 2024, the world of emailing is changing. Google, Yahoo and now Microsoft are introducing stricter rules for bulk senders. If...
Gmail now allows bulk unsubscribing. Does this mean the end of newsletters?
September 26, 2025
Google is rolling out a new "Manage Subscriptions" feature in Gmail that allows users to easily find and unsubscribe from unwanted emails in bulk....
The New Email Era: Why Open Rates Are Broken - And What to Track Instead
October 27, 2025
If you're still ranking your email campaigns by open rates, it's time for a change. In recent years, email behavior has fundamentally changed...
AI and hyper-personalization: the new standard in email marketing
November 20, 2025
Artificial intelligence is no longer a futuristic marketing accessory. In 2025, it will become a key part of how brands plan, write...
Email Still Delivers: Why ROI Stays High While the Inbox Gets Tougher
December 1, 2025
For more than two decades, email has survived all the new marketing trends—from social media to chatbots to AI...